The Global Greening has begun, with the first of an expected 150 landmarks around the world lighting up for St. Patrick’s Day. The Global Greening is a Tourism Ireland initiative that encourages iconic structures around the world to go green for March 17 – throwing a spotlight on the island of Ireland.
The initiative began in 2010 with just a single building – the Sydney Opera House
New participants for 2015 include the Colosseum, the Sacré Cœur basilica in Paris, Nashville’s Grand Ole Opry and Edinburgh Castle.
“Being able to put ourselves front and centre on the world stage in this way reaps unrivalled dividends in terms of publicity, promoting Ireland and getting the message out about our recovery,” said Minister for Transport, Tourism and Sport Paschal Donohoe TD.
“It is estimated that last year, the Government’s St Patrick’s Day efforts secured €5 million in new business,” the Minister added.
Check out the photos here at Independent.ie
